I directed and worked closely from the inception of the idea with Mosaic’s Creative Team lead by Khaleed Juma and the Budweiser Team, Ricardo Marques and Monica Rustgi, as part of Budweiser’s Super Bowl Campaign 2018. We see the full power of an unbridled free clydesdale, running through iconic American landscapes and everyday American life. It’s journey inspires our hopes and dreams. The clydesdale is the spirit of America at its best.
Over a 5 month period we worked on many different ideas and more than 100 versions until we finally developed “Beer Country” as you see it here.