Obra Social La Caixa. “Incorpora”
Agency
Tapsa / Y&R
Director
Iván Mena-Tinoco
About the project
The campaign for Obra Social La Caixa allowed me to continue exploring the emotional experience through the camera as the eyes of a person living an ordinary moment. But there are no ordinary moments. A singular instant will change the life of our protagonist: the opportunity of getting her first job and how important it is for her and for the ones she loves.
